What you get
Pick any three available flavors, on us.
Entries open October 1
The Bravo Ad Challenge
Make the ad.Win $5,000.
Show us the real moment you needed caffeine. We pick the top ten ads. The public picks the winner.
Entries: Oct. 1–31, 2026 · U.S. creators 21+ · No purchase necessary · Multiple original entries allowed
Grand prize$5,000
♛$5,000One cash grand prize
Pick 3Available flavors, on us
Top 10Finalists face the public vote
15% GMVEven if you don’t win*
How it works
One brief.
Four moves.
This is a skill contest, not a random drawing. The best Bravo videos feel like real life, not a commercial.
- 01
Join Bravo Creators
Apply through Trybe. Approved U.S. creators age 21+ can pick any three available Bravo flavors, on us, to make their videos.
- 02
Shoot the real moment
Make an original 9:16 video, 15–60 seconds. Start with your situation, keep the can readable, and use clean voice audio with nothing underneath it.
- 03
Send it through Trybe
Submit one finished export with no watermark, slate, countdown, or dead air. Multiple materially different entries are welcome.
- 04
Make the top 10
Bravo selects ten finalists. Verified voting runs November 5–12, and the finalist with the most valid votes wins $5,000.
Make it usable
Create like it will run tomorrow.
The winner is decided by valid public votes. Separately, creators whose ads Bravo selects for paid use can earn commission on attributed sales.
The creator program
If Bravo selects your video for paid use, you earn 15% of attributed GMV, paid every seven days through Trybe—even if you do not win the contest. Commission eligibility and attribution follow the creator agreement in Trybe.
Creative guardrails
- Open on your real situation, routine, or problem—then get to the pouch.
- Show a clean Bravo can with the label readable at least once.
- Use your clean voice only: no music or other audio underneath it.
- Approved facts: 50mg caffeine per pouch, 15 pouches per can, Made in America.
- No focus, productivity, performance, health, quitting, “no crash,” or “clean caffeine” claims.
- Keep competitors, third-party logos, nicotine products, weapons, minors, and school settings out of frame.
Bravo creators
The full creator brief.
What works
Phone in one hand, a real setting around you, one take, done. Use your own words and humor. If a flavor is not your favorite, say so and name the one that is.
Music
Use silence, audio you created, or a track with documented commercial-ad rights. No platform libraries, trending sounds, or commercially released music.
Other people
Everyone recognizable needs written permission. Nobody under 18 on camera, and no third-party logos or artwork.
Delivery
1080×1920 minimum, 9:16, 30 or 60fps. No watermarks, slate, countdown, or dead air. Send one finished export; no raw footage or project files.
Filename
BRAVO_[CAMPAIGN]_[yourhandle]_[flavor]_[type][n].[ext]. Bravo aims to respond in 48 hours. One revision is normal; two is the ceiling.
The challenge opens October 1
Start building your ad now.
Review the brief, join the Bravo program on Trybe, and have your first vertical concept ready when entries open.
Open Trybe →Public votingNovember 5–12, 2026
Verified ballotsOne vote per verified U.S. mobile number
Fraud auditBot, duplicate, purchased, and manipulated votes are removed
Official rules
Bravo $5,000 Ad Challenge.
Sponsored by Bravo Energy Pouches LLC, 500 West Main Street, Gunter, Texas 75058.
Eligibility and schedule
Open to legal residents of the 50 United States and D.C. who are 21+ and approved for Bravo Creators through Trybe. Entries run October 1–31, 2026 ET. Finalists are selected November 1–4. Voting runs November 5–12. Winner announcement is expected November 13 after verification. No purchase necessary. Void where prohibited.
How to enter and judging
Submit a materially original 9:16 video, 15–60 seconds, through Trybe. Multiple materially different entries are permitted. Bravo selects up to ten finalists using creativity and stopping power (40%), brand fit and accurate presentation (30%), paid-social potential (20%), and execution (10%).
Public voting and fraud controls
U.S. voters must be 18+. Limit one ballot per person and verified U.S. mobile number. Transactional SMS verification, mobile-line validation, security challenges, rate limits, and network/device signals may be used. VoIP and temporary numbers may be rejected. Bots, scripts, purchased votes, vote exchanges, incentives, multiple identities, and tampering are prohibited. Suspicious votes may be removed.
Prize and winner verification
One winner receives $5,000 by ACH or check and is responsible for taxes. A W-9, proof of eligibility, payment details, and signed releases may be required. If the potential winner does not respond within three business days or fails verification, the next-highest eligible finalist may be selected.
Content rights and platforms
Creators keep ownership. Contest administration and finalist voting require a limited display license. If Bravo selects an approved video for paid use, the creator is eligible for 15% of GMV from sales attributed to that content, paid every seven days, whether or not the creator is a finalist or contest winner. The separate Trybe creator agreement governs the paid-ad license, commission eligibility, attribution, and payment. Meta, Facebook, Instagram, TikTok, and Trybe do not sponsor or administer the contest.
Deadline: October 31